Social Media Breakfast Madison



Wednesday, April 19th, 2017

Snapchat: A fresh way to reach a young, involved audience

Who says sharing serious information has to be, well, serious? Certainly not Gina Nerone or Andrew Hahn, who have a lot of fun and sometimes even get downright silly in sharing health and safety information and tips with students at UW-Madison. Their style is, as Andrew puts it, sometimes “campy,” and their tool is the

Wednesday, March 15th, 2017

Don’t have a social media policy? You might want to reconsider

If you don’t think your business or organization needs a social media policy, you’ll probably want to reconsider after hearing the case made by Brad Cebulski and Brandon Lemke from BConnected. “In our opinion, people need direction,”...

Wednesday, February 15th, 2017

The key to successful crisis communications: Be prepared!

If there is just one message to take away from Wednesday’s Social Media Breakfast presentation on Crisis Communications it could be summed up in two words: Be prepared!

Wednesday, January 18th, 2017

Doesn’t share well with others: Copyright on the Internet

“Copyright is protection of an expression of an idea. It’s not the idea itself; it’s the expression of it.” “Copyright is in the constitution. It’s actually a constitutional right.” And when it comes to the internet, copyright...

Thursday, December 22nd, 2016

December evening social event demonstrates the Power of Connection

Thanks to everyone who attended our special evening social event at Turner Hall on December 21. Everyone agreed it was an enormous success, connecting with old and new friends and colleagues. Thanks to Paulius Musteikis, here are...

Wednesday, November 16th, 2016

24 tips from Madison’s ‘million dollar panel’ of social media experts

When it comes to building successful websites and social media sites, it’s great to create quality content about yourself, but it’s way better to create quality content about your audience. That was one of the many tips...

Wednesday, October 19th, 2016

Think of your website as a product, not a brochure

A website is not a static, passive element of your business strategy anymore, and you should think of it as a product, not a brochure. “In today’s digital world, the website will impact every area of your...

Wednesday, September 21st, 2016

To succeed at new journalism, be authentic, be relevant, and embrace diversity

Robert Chappell has two simple rules for succeeding at marketing, social media and new journalism: Be authentic and be relevant. And, he added, to make that complete connection with your community, your customers or your audience, embrace diversity....

Wednesday, August 17th, 2016

Great sales pros are great marketers

A great sales pro is a great marketer, and a great marketer is a great sales pro. Yes, Bernie Borges told us Wednesday at the August Social Media Breakfast Madison, there are differences between sales and marketing, but...

Wednesday, July 20th, 2016

Using live video to engage your audience and grow your business

One third of all online activity is spent watching video: Do you want your business to be a part of that? Of course you do! And Heather Heuman (@HeatherHeuman) of Sweet Tea Social came to Social Media...

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